University of Limassol: UoL Professor Waldemar Pfoertsch Co-Edits Groundbreaking Book on Humanistic Marketing
The University of Limassol is proud to announce the publication of Humanism in Marketing: Responsible Leadership and the Human-to-Human Approach, a pioneering academic volume that redefines the role of marketing in today’s business and social landscape. The book is co-edited by Professor Waldemar Pfoertsch, faculty member at the University of Limassol, alongside globally respected scholars Philip Kotler, Fabio …