• Posted 20-Jul-2021

EIT Urban Mobility is taking the MUVment challenge!

EIT Urban Mobility and MUV, an Italian start-up providing gamified experience to boost active and sustainable mobility, join forces to run a pilot for its employees.

This pilot experience will last 4 weeks and apart from pursuing environmentally friendly commuting, it aims to improve physical and mental health thanks to the power of regular exercise.

The MUVment has almost 50 members on board ready to challenge themselves and to motivate each other with the team-based dynamic gameplay.

How it works?

By leaving your private car in the garage and choosing more sustainable way of commuting, you are collecting points by registering the trip via the app. The more active way you move, the more points you can get contributing to the final score of your team.  The algorithm rewards also for regularity, weather conditions and on the basis of the current traffic the participant is reducing thanks to the conscious choices. 

Stay tuned to see weekly leader board with top performers. The article on EIT Urban Mobility's website will be updated to provide you with insights on how joint effort can improve our habits and contribute to more liveable and sustainable streets in our cities.

Source: European Institute of Innovation & Technology (https://bit.ly/3z2gwEM)